Sit in enough technical sales conversations and you notice two languages being spoken at once.
The builders talk in systems: what’s possible, what’s risky, what it’ll take. The buyers talk in outcomes: what it costs, when it lands, what it means for the business. Both are being completely reasonable. They’re just not always hearing each other.
For a long time my job was to stand in that gap and translate. Turn a list of requirements into something an engineer could act on, and turn a technical answer into something a stakeholder could decide on. I got good at it without a deep technical background, mostly by asking enough questions until both sides felt understood.
What I’ve realized is that the translation gets better the more I actually understand the builder’s side. That’s a big part of why I’m learning to build, not just sell. I don’t want to stop being the person in the gap. I want to be a better one, with real ground under both feet.